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SEO, GEO & AEO: Get Found, Get Chosen

We help businesses show up in Google and get recommended by AI tools like ChatGPT, Google AI Overviews and Perplexity. No smoke and mirrors, just proper groundwork that brings in the right people.

We work with businesses in Wakefield, Leeds and across Yorkshire, from local firms trying to show up for “near me” searches to national brands chasing broader terms. We cover all three parts of modern search:

All in the research and planning

  • SEO (Search Engine Optimisation) gets your website ranking in Google’s traditional search results.
  • AEO (Answer Engine Optimisation) writes and structures your content so AI tools can lift a clear answer straight from your page.
  • GEO (Generative Engine Optimisation) builds the trust and authority that makes AI tools mention and recommend your business by name.

However you’re competing, the fundamentals are the same; solid technical foundations, content that actually answers real questions, and credibility that search engines and AI tools can both see.

All in the research and planning

  • Initial review and search audit, including how you currently show up in AI answers
  • Competitor and keyword analysis
  • Question research: the real questions your customers type and ask
  • On-page SEO improvements
  • Technical SEO fixes (speed, structure, indexing issues)
  • Answer-first content structuring (AEO)
  • Brand authority and AI visibility work (GEO)
  • Structured data and schema markup
  • Transparent monthly packages with reporting

SEARCH IS CHANGING. THE GOAL ISN’T.

People still want answers. They’re just finding them in more places: classic Google results, AI Overviews, and chat tools like ChatGPT. More and more often, the first thing someone reads isn’t a list of links but a short answer written by AI.

The good news is that Google’s own guidance says there are no special tricks for its AI features. You still win by doing the fundamentals well: helpful content, crawlable pages, strong internal linking and a good experience. What’s changed is the bar for clarity. AI tools favour pages that answer a question directly, in a sentence they can repeat, from a business they have reason to trust. That’s exactly what we build.

How we work

  • Audit: what’s holding you back, what’s already working, and where you appear in AI answers today
  • Plan: keywords, questions, competitors, quick wins and priorities
  • Fix: technical foundations and on-page improvements
  • Create: content that answers real questions clearly, answer first and detail second
  • Strengthen: structured data, reviews, mentions and the authority signals AI tools look for
  • Improve: monthly reporting, iteration and steady gains in both rankings and AI visibility

Packages

  • SEO Foundations: audit, technical fixes and on-page improvements
  • Growth: ongoing optimisation, answer-first content and AI visibility focus
  • Full Search Visibility: SEO, AEO and GEO together, with monthly tracking of where you rank and where AI recommends you

Want a quick first look? Try our free GEO Readiness Audit and see how AI-ready your website is in 30 seconds.

Looking for faster results while your organic visibility builds? We also manage Google Ads campaigns.

Want more of the right people finding you, wherever they search? Book a discovery call or get in touch.

Get in Touch

Your Questions Answered

SEO gets your website ranking in Google's search results. AEO structures your content so AI tools can quote a direct answer from it. GEO builds the authority that makes AI tools recommend your business by name. They overlap heavily, and the best results come from doing all three together.

AEO is the practice of writing and structuring content so AI tools can pull a clear, direct answer from your page. In practice, that means question-style headings, the answer in the first sentence or two, and the detail underneath.

GEO is about making your business clear, credible and trustworthy enough that AI tools like Google AI Overviews, ChatGPT and Perplexity mention and recommend you. It builds on good SEO: helpful content, clear structure and strong credibility signals, such as reviews and mentions on other trusted sites.

Technical fixes such as site speed, crawl issues and structure can make a difference within weeks. Rankings for competitive keywords typically take 3 to 6 months of consistent work to move meaningfully. Local searches like "web design Wakefield" or "accountant Leeds" can often move faster, especially if the technical foundations are already solid.

Nobody can guarantee what an AI tool will say, and you should be wary of anyone who claims they can. What we can do is make your business the clearest, most credible answer available, which is what AI tools look for. We then track where you appear, so you can see progress month by month.

Monthly packages for local businesses typically start from around £1,200 per month. Growth packages covering ongoing optimisation, content and AI visibility usually start from £1,800 per month. Highly competitive national campaigns are scoped individually.

Yes. Audits include a full technical review, keyword gap analysis, competitor benchmarking, a check of how you show up in AI answers, and a prioritised action plan. Some clients act on it themselves; others use it as the starting point for ongoing work with us.

Yes. Local SEO is a core part of what we do. That covers Google Business Profile optimisation, local citations, location pages, review strategy, and making sure your site clearly signals where you work. We can target Wakefield and Leeds at the same time.

Depending on your package, it covers on-page optimisation, technical monitoring and fixes, keyword and AI visibility tracking, content planning and writing support, Search Console and Analytics review, citation management, competitor tracking, and a clear monthly report.

Yes. We can own everything end to end, or plug into your existing team and handle the heavy lifting while they get on with the rest.

Every month you'll get a straightforward account of what we did, what moved, and what we're doing next. No confusing dashboards packed with vanity metrics.

PPC costs have two parts; our management fee and your ad spend (paid directly to Google). Management fees for campaign setup and ongoing optimisation typically start from £300 – £600 per month. Ad spend is whatever you want to invest, we'll advise on what's realistic to achieve your goals in your market. For local Wakefield and Leeds campaigns, you can often make a meaningful impact with a modest budget. We'll always be straight with you if we think your budget isn't enough to generate a proper return. This is usually managed and included as part of an ongoing retainer.

If you want more information about Google Ad management click here.

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SEO, GEO & AEO

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  • Initial Review
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  • Transparent Monthly Packages
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