Data security is always the first conversation we have before recommending any AI approach. We design with data minimisation in mind. AI only sees what it needs to and nothing more. We'll advise on GDPR implications, data residency options, and where an enterprise-grade API (which doesn't train on your data) is the right call for your situation. Nothing gets built until you're comfortable with how your data is being handled.

Most modern business software with an API or automation hook which covers a lot of ground. We regularly work with OpenAI, Anthropic Claude, and Google Gemini on the AI side, and connect these to tools like HubSpot, Salesforce, Microsoft 365, Google Workspace, Zapier and most CMS platforms. Tell us what you're using and we'll give you an honest view of what's possible.

No. We focus on removing repetitive work so your team can spend time on higher value tasks.

Yes, useful for onboarding, policy questions, support scripts, and consistent answers.

A short workshop is usually best. We’ll map quick wins, effort, and impact so you can choose priorities.

Aye. If people don’t use it, it’s pointless—we make sure your team can run with it.

Yes. Common website integrations include AI-powered chat and enquiry handling (qualifying leads before they reach your inbox), intelligent search, automated FAQ responses, content suggestions within a CMS, and personalisation based on visitor behaviour. We'll design whatever makes sense for your visitors and takes pressure off your team – not just what's technically possible.

It varies depending on complexity. A focused automation routing enquiries, summarising emails, generating consistent first-draft responses can typically be built and launched for around £2,000 – £3,000. More involved systems with custom workflows, multiple integrations and larger-scale data processing usually start from £5,000. We'd always recommend starting with a discovery workshop to identify quick wins and priorities before committing to anything bigger.

Process review
We start by understanding how your business operates; the tasks your team does repeatedly, where time gets lost, where things fall through the cracks. We're looking for the processes that are predictable enough for AI to handle reliably, and distinguishing those from the ones that genuinely need a human. This isn't about automating everything, it's about identifying where AI will actually make a difference.

Strategy and planning
Once we've mapped the opportunities, we'll build a clear plan; what we're going to automate or augment, which tools we'll use, how it connects to your existing systems, and what we're measuring to know it's working. We'll be honest if something isn't worth building, and we'll prioritise quick wins alongside longer-term improvements so you see value early.

Workflow design
Before anything is built, we design the workflow in detail; the inputs, the logic, the outputs, and the handoff points where a human still needs to be involved. Getting this right on paper first saves a lot of time in build. We'll walk you through it, make sure it reflects how your team actually works, and flag anything that looks like it might cause problems further down the line.

Build and integration
We build the automation or integration; whether that's connecting AI tools to your CRM, building a chatbot trained on your content, processing documents, generating first-draft content, or routing tasks between systems. We work with OpenAI, Anthropic Claude, Google Gemini and a range of automation platforms.

Testing
We'll test against real scenarios and the kind of odd requests that always seem to appear once something goes live. We'd rather find the quirks ourselves than have your customers find them for you.

Handover and support
We'll walk your team through what's been built, how to use it, and what to do if something doesn't behave as expected. Documentation is included and written for the people who'll actually be using it, not a developer audience. After launch, we'll monitor performance, tweak prompts or logic as real-world use reveals what needs refining, and remain on hand for ongoing development as your needs evolve.