Do you design first, then develop?

Usually, yes. Design sets the direction. If you need build included, we’ll roll straight into development.

Can you redesign part of our site only?

Aye. Sometimes you don’t need a full redo—just clearer journeys, better layouts, and stronger calls-to-action.

Do you do UX research?

Yes. We use a mix of stakeholder inputs, competitor review and common user-journey best practice to shape the structure.

Will the design be accessible?

Yes. We design to WCAG 2.1 AA standards as a baseline, that means proper colour contrast ratios, clear heading structures, and layouts that work with screen readers. It's not just about compliance; accessible design is almost always better design. We've built accessible websites for public sector organisations including Wakefield Council and Leeds City Council, so we know what's expected.

Can you create prototypes we can test?

Yes. Prototypes help avoid expensive surprises during build.

What if we already have brand guidelines?

Perfect. We’ll work within them and create a digital design system that stays consistent.

Can you work with our in‑house developers?

Yes. We’ll hand over designs cleanly, with components and notes so the build stays true to the design.

How do you make designs 'convert'?

Good conversion design reduces cognitive load. That means clear hierarchy, one primary action per page and trust signals in the right places. We look at the user journey before planning our layouts, so every design decision serves a purpose rather than just looking nice. If someone lands on your page and can't immediately work out what you do and what to do next, something's gone wrong. We make sure it hasn't.

Are you a local web design agency in Wakefield and Leeds?

Aye. We've got access to meeting rooms and shared work spaces in Wakefield (Tileyard North) alongside our main office in Leeds (White Rose Park). Most project work is managed remotely with everything shared clearly through the process, but we're always happy to meet face-to-face. There's something to be said for sitting down with a local team who actually understands the market you're working in.

How long does a web design project take?

The design phase for a typical business website runs 3 – 5 weeks including the wire-framing stage. This depends on how many page templates are needed, ho complex the design is, if we have clear brand guidelines or are designing brand assets from scratch, how quickly feedback comes back, and how much content is already prepared. We'll set clear milestones at the start so you know what's happening and when.

DiscoveryBefore we open a design tool, we'll spend time getting to know your business, your audience and what you're actually trying to achieve. We'll look at your competitors, review what you've got, and ask the questions that help us make smart decisions rather than pretty ones. If there's a brief, great. If not, we'll help you build one.Research and planningWe map out your user journeys before anything is designed, working out how visitors will move through the site, what they need to find, and where you want them to end up. This stage shapes everything that follows. Skipping it is how you end up with a website that looks good but converts badly.WireframesWireframes strip out the visual noise so we can focus on structure, hierarchy and flow. We'll share low-fidelity layouts of your key pages and agree the bones of the site before adding any colour, typography or imagery. It's a much faster way to iron out any problems at this stage.UI designWith the structure agreed, we move into full visual design; applying your brand, developing a design system with consistent components, and creating page templates that work across all devices. We'll start with the homepage concept and key templates, gather feedback, and refine from there. Everything is designed to be handed straight to our developer without anything being lost in translation.

Award-Winning Web Design Agency Wakefield & Leeds

Web Design

How does our website design deliver results and look great?

A good-looking website is great. A good-looking website that helps people find what they need and take action? Even better.

We’re a web design agency based in Wakefield and Leeds, working with businesses across West Yorkshire and nationally. For almost 20 years we’ve designed websites for local SMEs, Wakefield and Leeds based organisations, and national brands including Trinity Walk, CML and Fusion Students. Whatever the size, the approach is the same; research first, design second, and always with the end user in mind.

We start with proper research and planning, then design clean, modern interfaces that work across mobile, tablet and desktop.

What key elements are included in our web design process?

Our web design process includes several key elements such as clear user journeys and calls-to-action, mobile-first layouts that feel effortless, UI design that matches your brand, UX decisions backed by research, design systems that stay consistent, and prototypes you can test before build.

What deliverables are included in our web design service?

We cover everything from sitemaps and wireframes to full UI design, component libraries, and page templates. If you’ve got a dev team already, we’ll hand over designs in a way they’ll actually thank you for.

What is our web design process?

Discovery and goals: what users need and what success looks like
Sitemap and wireframes: structure before style
UI concepts: look, feel, type and colour
Page templates and components: consistent building blocks
Prototype and feedback: test flows before build
Final design ready for development

If your website feels dated, hard to manage or doesn’t convert, book a discovery call or get in touch and let’s get it sorted!

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What are the frequently asked questions about our web design services?

Our web design services frequently address questions such as whether build is included (usually, yes, design sets the direction, and we roll straight into development if needed); if a full redo is always necessary (sometimes not, just clearer journeys, better layouts, and stronger calls-to-action); how structure is shaped (using stakeholder inputs, competitor review, and user-journey best practice); if designs are accessible (yes, to WCAG 2.1 AA standards, including proper colour contrast, clear heading structures, and screen reader compatibility); if prototypes are used (yes, to avoid expensive surprises); if existing brand guidelines are accommodated (perfectly, we create a consistent digital design system); how designs are handed over (cleanly, with components and notes for developers); how conversion is designed (by reducing cognitive load with clear hierarchy, one primary action per page, and trust signals); if face-to-face meetings are possible (aye, in Wakefield and Leeds, though most work is remote); and the typical design phase duration (3-5 weeks, depending on complexity, brand guidelines, feedback, and content preparation). Our process includes Discovery, Research and planning, Wireframes, and UI design.

Web Development

Bespoke Development
Ecommerce Integration
Lightweight Frameworks
Flexible Templates
CMS Integration
WordPress Experts
Maintenance Support

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Web Design

Strategic Planning
User journey flow
Wire-framing
Modern UI Design
Design Systems
Rapid Prototyping

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Branding

Competitor Analysis
Audience Segmentation
Brand Identity Design
Brand Guidelines Development
Digital Application
Tone of Voice & Messaging

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Content Creation

Video Film/Drone
Photography
Motion Graphics
Art Direction
Copywriting
Social Graphics

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Web Systems

Process Review
Specification Writing
Roadmap and Strategy
Bespoke Development
UI & UX Design
Prototypes and MVPs

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AI integration

Process Review
Strategy & Planning
Workflow Automation
Content & Data Processing
Chatbot & Sales Assistance
Custom AI API Integrations

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SEO, GEO & PPC

Initial Review
Competitor & Keyword Analysis
On-Page SEO
Technical SEO
AI Visibility Optimisation
AI-Friendly Content
Transparent Monthly Packages

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Fusion Students

Lodestone Projects

Stuhomes

Trinity Walk

Discovery Call

Book a no-strings attached discovery call to discuss the details of your project and see if it’s a fit for you and us.

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Fusion Students

Lodestone Projects

Stuhomes

Trinity Walk

Bradford Textile Society

Bee Inspired

Crowther & Shaw

Netcompany INEOS Cycling

CML

Fusion Students

Lodestone Projects

Stuhomes

Trinity Walk

Bradford Textile Society

Bee Inspired

Crowther & Shaw

Netcompany INEOS Cycling

CML

Bridge Homes

Unique Yacht Wrapping

Lords Fragrance House

Fourex Group

Hydrogen Safe

Horizon Group

CVS Falkirk

Liebherr Group

Envision Racing

Bridge Homes

Unique Yacht Wrapping

Lords Fragrance House

Fourex Group

Hydrogen Safe

Horizon Group

CVS Falkirk

Liebherr Group

Envision Racing

<img src="https://our-agency.co.uk/wp-content/uploads/2025/09/icon-webdesign.svg" class="icon-image" alt="icon webdesign" decoding="async"> Web Design

How does our website design deliver results and look great?

What key elements are included in our web design process?

What deliverables are included in our web design service?

What is our web design process?

What are the frequently asked questions about our web design services?

Web Development

Web Design

Branding

Content Creation

Web Systems

AI integration

SEO, GEO & PPC

Fusion Students

Lodestone Projects

Stuhomes

Trinity Walk

Drop us a line

Discovery Call

Web Design