Yes and it's worth being deliberate about what stays. You've built up brand equity over time, even if you don't always notice it. A refresh keeps the recognisable bits and the elements people have come to associate with you, but resolves inconsistency, modernises the visual system, and makes everything work properly across digital formats.. We'll audit what's worth keeping before we touch anything.

Yes. We’ll help define what you say and how you say it.

Aye. Enough to keep things consistent without a 90‑page document nobody reads.

Yes, templates are often where brand consistency wins or loses.

We look at how others in your space position themselves, so you can choose to differentiate (or deliberately own a niche).

A Brand Starter, core identity, essentials for getting going typically runs 4 – 6 weeks. A full Identity System with positioning, visual guidelines, tone of voice and digital rollout assets is usually around 6 – 12 weeks. The biggest variable is approval rounds; we keep things moving with clear feedback stages and won't let it drag on longer than it needs to.

Aye. Creating digital-specific brand assets and rolling them out is our bread and butter.

Brand Starter packages; logo suite, colour palette, typography and basic guidelines typically starts from £1,800 – £3,000. A full Identity System with positioning, visual guidelines, tone of voice and digital assets ranges from around £4,000 upwards. We'll scope your specific needs and give you a clear quote before anything starts.

It means your brand is designed to live online first, rather than starting with print and adapting it later. Logos that still work when they're 32px on a phone screen. Typography that renders well on displays. Colour systems that hold up in dark mode. Social assets that feel like part of the same brand, not an afterthought. Most brands were created in a print-first era and we build them for how brands actually live today.

Yes, we work with local businesses across West Yorkshire as well as clients nationally. If you're in Wakefield or Leeds, we can meet in person at either of our studios. For everything else, we manage the process remotely and it works just as well. You'll see clear concepts with proper explanation, not a logo dumped in your inbox.

Discovery
We start by getting properly under the skin of your business; your values, your ambitions, who you're trying to reach and what you want them to feel and we'll also look at your competitors and your market. If you're an established business going through a rebrand, we'll audit what you've already got and be honest about what's worth keeping and what's doing you a disservice.

Positioning
Before anything is designed, we get the thinking straight. We'll define your positioning; what makes you different, who you're for, what you stand for and turn that into a creative brief that guides everything that follows.

Identity design
Armed with a clear brief, our designer gets to work on your visual identity; logo suite, colour palette, typography, graphic language and the supporting elements that make a brand feel like a system rather than a collection of files. We'll present initial concepts with clear rationale, take your feedback seriously, and refine until we've landed on something we're all happy with.

Tone of voice
A brand isn't just what it looks like, it's how it sounds. We'll work with you to define your tone of voice: whether you're warm and conversational or authoritative and precise, and everything in between. We'll establish the principles, write examples across different contexts, and document it clearly so your whole team can write consistently across all media.

Brand guidelines
Everything gets brought together in a set of brand guidelines, a practical, well-structured document covering logo usage, colour, typography, photography style, tone of voice, and digital application. Clear enough that a third party could pick it up and stay on-brand without calling us. We also create digitised brand guidelines that make it even easier to share and download your assets.

Rollout
Once the brand is signed off, we can support the rollout across whatever touchpoints matter most; website, social profiles, email templates, pitch decks, printed materials.