Your website is often the first impression customers get of your business, so it needs to look sharp and work smoothly. But how do you know when it’s time for an update? If your site isn’t performing as well as it should, or it simply feels outdated, a refresh might be exactly what you need. Here are some clear signs your website could do with a rethink.
Web design trends move fast. If your site still has cluttered layouts, tiny text, or looks like it belongs in the early 2010s, it’s not giving off the right impression. Customers judge businesses on their websites, and an old-fashioned one can make you seem out of touch. A clean, modern design reassures visitors they’re dealing with a business that keeps up with the times.
A sluggish website is a massive turn-off. If your pages take an age to load, visitors won’t wait—they’ll just go somewhere else. A slow site also affects your Google rankings, so if your bounce rate is high and your search engine position is slipping, it’s worth looking into whether bulky code, outdated hosting, or unoptimised images are slowing you down.
If you’ve still got staff members listed who left years ago, or you’re promoting services you don’t even offer anymore, it’s time to update. Even if the core information is still correct, a fresh, regularly updated website looks more professional. It also gives people a reason to come back.
Ever visited a website where you couldn’t find the simplest piece of information? Clunky menus, broken links, and confusing layouts drive potential customers away. Your site should be easy to explore, with clear signposts to important information like contact details, services, and pricing. If visitors have to work too hard, they won’t stick around.
A good website should work for you, not just sit there looking pretty. If it’s not generating leads, enquiries, or sales, something’s wrong. Whether it’s weak calls to action, a lack of clear messaging, or just a design that doesn’t guide visitors towards the next step, a refresh could make all the difference.
Your business has probably evolved over the years—has your website kept up? If your branding, tone, or services have changed but your website still reflects an old version of your business, it’s time to bring it in line. A strong, consistent brand across all touchpoints makes you more recognisable and trustworthy.
If you dread making simple changes to your website, that’s a problem. Modern websites should be easy to update, whether it’s posting a new blog, changing an image, or tweaking some text. If your current setup requires a developer for every tiny change, you’re wasting time and money.
A website update doesn’t have to be a massive overhaul, but even small improvements can have a big impact. If any of this sounds familiar, it might be time to give your site some attention. A fresh, well-designed website not only makes a great impression but also helps grow your business.
Not sure where to start? Get in touch, we’d be happy to help!
