SEO has evolved beyond just backlinks and keywords. As the landscape changes, so should your strategy. Google’s recent Discover update reveals there’s much more to search visibility than what you see on the surface.
The key point is that Google Discover uses AI to deliver content based on user interests and behaviors, moving beyond traditional search queries. Many businesses still focus on traditional SEO metrics like keyword ranking and organic traffic, but there’s a wealth of activity happening beneath that surface. Personalisation is now essential, as Google’s algorithms are becoming adept at predicting what people want before they even realise it. Grasping these non-traditional signals can provide you with a competitive edge in visibility.
So, how can you get started? First, optimise your sitemaps; they’re essential for helping search engines locate your content efficiently. Next, pay attention to how relevant your content is to user behaviour patterns. It’s not just about creating quality content anymore; it also needs to be timely and engageing. Regularly audit and refresh existing content based on emerging trends that Google might favour in its Discover feature. And remember mobile optimisation; most users browsing the Discover feed are scrolling through their phones while waiting for a train or squeezing in a quick read between meetings! It’s absolutely crucial!
Get in touch or book a discovery call today.
