The launch of a new smart travel card was a joint initiative between West Yorkshire Passenger Transport Executive and the independent operators in the region…Our Agency created the brand, card design and launch campaign collateral.
We continued to support the project on a retained basis throughout subsequent product rollouts and marketing activity, including managing their social media accounts. During that time, we built up a library of photography and video – and to mark the launch, we even shot a short zombie film in Leeds Trinity Shopping centre.


Graphic Design



  • MCard.

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