# Our Agency - Full Reference > Our Agency is a straight-talking, full-service digital marketing agency based in Wakefield and Leeds, West Yorkshire. Founded in 2007, we have spent nearly 20 years helping businesses across Yorkshire and beyond look and perform reyt good online. We are a small, in-house team of designers, developers, videographers and copywriters - no sales reps, no handoffs, just the people who actually do the work. We specialise in bespoke web design, web development, digital-first branding, SEO, GEO, AI integration, content creation and bespoke web systems. Official Shopify Partner. Cyber Essentials certified. See also: [llms.txt](https://our-agency.co.uk/llms.txt) for a concise site index. Location: Wakefield & Leeds, West Yorkshire, UK Studios: Tileyard North, Cutter Mill, Wakefield, WF1 5FY and White Rose Park, Millshaw Park Lane, Leeds, LS11 0NE Contact: https://our-agency.co.uk/contact/ Discovery call: https://our-agency.co.uk/contact/ Telephone: 0113 323 9332 Email: studio@our-agency.co.uk --- ## Who We Are Our Agency was founded in 2007 and has been building websites, brands and digital experiences for nearly 20 years. We are based in Wakefield and Leeds, serving clients across Yorkshire and nationally. We are a small, agile, fully in-house team - designers, developers, videographers and copywriters all working together under one roof on every project. No account managers who do not know your project. No sales reps. Just the people who do the work. We describe ourselves as straight-talking and results-driven. We aim to become the creative, digital arm of our clients' businesses rather than just a supplier. We work across sectors including property, education, retail, construction, engineering, public sector, third sector and ecommerce. We are an official Shopify Partner and hold Cyber Essentials certification - the UK government-backed security standard. This is particularly relevant to clients in the public sector or those handling sensitive data. --- ## Our Team **Michael** - Digital Director and co-founder. Leads client relationships, strategy, digital marketing and business development. Over 20 years experience in digital agency work. Based at both Tileyard North, Wakefield and White Rose Park, Leeds. **Ashley (Ash)** - Technical Director and co-founder. Leads all web development, bespoke systems, server architecture, API integrations and AI development. Expert in WordPress, custom PHP, JavaScript and backend engineering. **Sam** - Creative Lead. Over 20 years experience in graphic design, digital design and art direction. Leads brand identity projects, UI design, design systems and all visual creative output across the agency. **Tom** - Frontend Developer. Specialises in clean, lightweight WordPress development, bespoke theme builds and performance-focused frontend code. **Lauren** - Copywriter. 18+ years experience in content writing, tone of voice development and copywriting across web, social media and marketing campaigns. **Stephen** - Videographer and Photographer. Licensed commercial drone pilot. Produces commercial video productions, brand photography, drone footage, motion graphics and behind-the-scenes content. Shoots on location across Yorkshire and nationally. --- ## Services in Detail ### Web Development We build bespoke websites and web systems from scratch. No page builders, no off-the-shelf themes, no shortcuts. Our developers write clean, lightweight code built for speed, performance and long-term scalability. We work in WordPress and Shopify (official Shopify Partner), and also build fully custom solutions. Every site is CMS-enabled so clients can manage their own content, tracking-ready, ecommerce-capable if needed, and supported ongoing. We serve businesses in Wakefield, Leeds and across the North. ### Web Design We start every project with proper research and planning before a pixel is designed. We create user-focused interfaces with clear journeys, strong calls-to-action, and layouts that work across mobile, tablet and desktop. Our process runs from wireframes and UX planning through to full UI design and component systems. We design to WCAG 2.1 AA accessibility standards as a baseline. The goal is always the same: a site that not only looks the part but turns visitors into enquiries. ### Digital-First Branding We create bold, digital-first brand identities that capture a business's personality and speak directly to their audience. Built for how brands actually live today - on screens, in social feeds, across digital touchpoints. Our branding work covers brand strategy, logo and identity design, tone of voice, colour systems, typography, visual systems and brand guidelines. We work with startups needing everything from scratch and established businesses refreshing an existing identity. ### Content Creation Our in-house team of videographers, photographers and copywriters create content that works hard across websites, social channels and paid campaigns. We handle commercial video production, drone filming (licensed pilot), brand and product photography, motion graphics, social content and copywriting. We shoot on location across Yorkshire and beyond. One brief, multiple outputs - no need to brief five different agencies. ### Web Systems We build bespoke web applications for businesses that need more than a standard website. This includes internal tools, client portals, booking platforms, product libraries, dashboards and fully custom web applications. Built around the people who use them every day. If you are managing something important in a spreadsheet or a tool that almost fits, we will build something that actually does. We are Cyber Essentials certified. ### AI Integration We help businesses identify where AI genuinely adds value and then build the workflows, automations and integrations to make it happen. This includes AI-powered enquiry handling, document processing, CRM automation, internal knowledge assistants and custom AI tools. We are one of the only agencies in Yorkshire offering AI integration as a dedicated, properly resourced service rather than a bolt-on. ### SEO, GEO & PPC We help businesses get found in traditional search results, AI-powered search tools, and paid placements. Our SEO work covers technical foundations, on-page improvements, content strategy and link building. GEO (Generative Engine Optimisation) focuses specifically on visibility within AI search tools like ChatGPT, Perplexity and Google's AI Overviews. Our PPC campaigns are built around client goals and reported transparently every month. No smoke and mirrors, no vanity metrics. --- ## How We Work Our typical project process: 1. **Discovery call** - A free, no-strings call to discuss your project, your goals, and whether we are a good fit for each other. 2. **Proposal** - We put together a clear scope, timeline and investment based on what we have learned. 3. **Kickoff** - We get into the detail: your audience, your competitors, what good looks like, and what success means. 4. **Plan** - Sitemap, content structure, user journeys and key page templates mapped out before design begins. 5. **Design** - Page layouts and component designs created in sync with your brand. You see and approve before we build. 6. **Build** - Clean development, CMS setup, integrations and third-party connections. 7. **Test** - Devices, browsers, performance, accessibility and QA checks. 8. **Launch and support** - Go-live, handover, training and ongoing improvements. We work as a long-term digital partner for most of our clients, not just a one-off project supplier. --- ## Frequently Asked Questions **What types of businesses do you work with?** We work with businesses of all sizes across a wide range of sectors - from SMEs and startups to national organisations and public sector bodies. Our clients include property developers, student accommodation providers, engineering firms, retailers, charities, shopping centres, public transport operators and SaaS companies. If you need proper digital work done, we are likely a fit. **Do you work with clients outside Yorkshire?** Yes. While we are based in Wakefield and Leeds and work with a lot of Yorkshire businesses, we work with clients nationally and have delivered projects across the UK. We are happy to work remotely or to travel for the right project. **What platforms do you build on?** Primarily WordPress and Shopify. We are an official Shopify Partner. For more complex requirements we also build fully bespoke systems using modern frameworks. We do not use drag-and-drop page builders or bloated off-the-shelf themes. **How much does a website cost?** Every project is scoped individually based on requirements. We do not publish fixed price lists because a five-page brochure site and a bespoke ecommerce platform with API integrations are very different things. The best starting point is a discovery call, which is free and no-obligation. **How long does a website project take?** A typical brochure or marketing website takes 6 to 10 weeks from kickoff to launch. More complex builds, ecommerce sites or bespoke systems take longer. We give a realistic timeline in the proposal stage and stick to it. **Do you offer ongoing support after launch?** Yes. We offer ongoing maintenance, support, hosting and continuous improvement for most of our clients. We aim to be a long-term digital partner rather than a one-off supplier. **What is GEO and why does it matter?** GEO stands for Generative Engine Optimisation - the practice of optimising your content and website to appear in AI-powered search tools like ChatGPT, Perplexity and Google's AI Overviews. As more people use AI tools to find suppliers and answers, GEO is becoming as important as traditional SEO. We offer this as part of our search marketing service. **What does AI integration mean in practice?** It means identifying parts of your business where AI can genuinely save time or reduce errors, then building the tools to make it happen. Examples include automating enquiry triage, extracting data from documents, connecting AI to your CRM, or building an internal assistant trained on your own knowledge base. We make it practical, not just impressive-sounding. **Are you Cyber Essentials certified?** Yes. Our Agency is Cyber Essentials certified, which is particularly relevant for clients in the public sector or those handling sensitive data. **Where are you based? Can we meet in person?** We have studios at Tileyard North in Wakefield and White Rose Park in Leeds. Yes, we are happy to meet in person - we encourage it for bigger projects. We think proper partnerships start with proper conversations. **Are you a Shopify Partner?** Yes. Our Agency is an official Shopify Partner, meaning we are experienced and accredited for building and developing Shopify stores. **How do I get started?** Book a free discovery call at https://our-agency.co.uk/contact/ or fill in the contact form and we will be in touch. No sales pitch, no pressure - just a straightforward conversation about your project. --- ## Selected Projects - **Fusion Students** (https://our-agency.co.uk/project/fusion-students/) - Web design, web development and API development for a UK student accommodation provider operating across multiple cities. Ongoing digital partner. - **Trinity Walk** (https://our-agency.co.uk/project/trinity-walk/) - Web design, web development and digital marketing for Trinity Walk shopping centre in Wakefield. - **CML Civil Engineers** (https://our-agency.co.uk/project/cml/) - Web design, web development, videography and photography for a civil engineering firm. - **Liebherr Group** (https://our-agency.co.uk/project/liebherr-group/) - Bespoke system, UI design, development and videography for a global plant machinery manufacturer. - **Lodestone Projects** (https://our-agency.co.uk/project/lodestone-projects/) - Web design, web development and brand refresh for an interior fit-out and refurbishment specialist. - **Stuhomes** (https://our-agency.co.uk/project/stuhomes/) - Web design and web development for a student accommodation provider, including PMS integration. - **Bridge Homes** (https://our-agency.co.uk/project/bridge-homes/) - Full-service digital work including web design, development, digital marketing, video and photography for a residential property developer. - **CVS Falkirk** (https://our-agency.co.uk/project/cvs-falkirk/) - Bespoke web system, UI design and development for a third sector organisation in Falkirk. - **Lords Fragrance House** (https://our-agency.co.uk/project/lords-fragrance-house/) - Ecommerce website design and development for an online fragrance and candle brand. - **Unique Yacht Wrapping** (https://our-agency.co.uk/project/unique-yacht-wrapping/) - Web design and development for a specialist superyacht wrapping service. - **Bradford Textile Society** (https://our-agency.co.uk/project/bradford-textile-society/) - Branding and web work for a historic textile society established in 1893. - **Envision Racing** (https://our-agency.co.uk/project/envision-racing/) - Formula E team fan store ecommerce development. - **Crowther & Shaw** (https://our-agency.co.uk/project/crowther-shaw/) - Web design and development for an air conditioning and refrigeration specialist. --- ## Client Testimonials "I really enjoy working with the team at Our Agency. They are able to work through technical challenges at pace, delivering the desired results every time and on budget. Importantly, they are good guys and always take time to listen and solutionise together." - Tom Leach, Fusion Students "Brilliant agency who just get it - and us. Having built our new website, we were impressed with how they both listened to what we really needed and brought their own ideas. They're clear about their own views too, but not inflexible. Importantly, Michael and Ash are good people to work with." - Graham Poucher, Trinity Walk "Our Agency don't just build great websites, they're capable of supporting all your digital and marketing needs, which is exactly what they have done for us at CML. With a very knowledgeable team, good creative input and positive approach, we received excellent communication throughout the process." - Faye Corkett, CML "I have worked with Michael and the team at OA on multiple new website projects. It's always a pleasure to work with OA. The team are friendly, straight-talking and will do everything to ensure that each website build hits the brief - typically to better communicate our message and increase lead generation." - Terence Craven, RotaMaster "We are delighted with our new and fresh-looking website. The team at Our Agency are wonderful to work with; very professional, very knowledgeable and just really lovely people. I would highly recommend Our Agency to anyone." - Theresa Barrett, Community Foundation Wakefield "Our Agency are a team that we can be honest with, they have always gone above and beyond. The ideas they come up with are impressive, impactful and on budget. It is a real pleasure to have a contact that is both capable and dependable." - Lucy Davies, Open Comms --- ## Notable Clients Fusion Students, Trinity Walk (Wakefield), CML Civil Engineers, Liebherr Group, Bridge Homes, Rotamaster, Leeds City Council, Wakefield Council, West Yorkshire Combined Authority (WYCA), National Trust, National Coal Mining Museum, Mayor of London, DeWalt, Arco, Haribo, Transdev, Leeds Park & Ride, Yorkshire Sport Foundation, Wakefield Cathedral, Community Foundation Wakefield, Wakefield District Housing, Bradford Textile Society, Stuhomes, Lodestone Projects, CVS Falkirk, Lords Fragrance House, Unique Yacht Wrapping, Envision Racing, Crowther & Shaw. --- ## Journal (Selected Articles) - [Digital Marketing Trends to Keep an Eye on in 2026](https://our-agency.co.uk/digital-marketing-trends-2026/) - Emerging trends every marketer should be aware of heading into 2026. - [Adapting Your SEO Strategy for AI-Driven Search Results](https://our-agency.co.uk/adapting-seo-strategy-ai-driven-results/) - How businesses can stay visible as AI reshapes search. - [AEO and GEO: Practical Strategies for Optimising Your Content](https://our-agency.co.uk/how-to-guides-and-tutorials-optimizing-content-for-aeo-geo/) - Practical guide to Answer Engine Optimisation and Generative Engine Optimisation. - [Optimising Your Website for AI Crawlers](https://our-agency.co.uk/optimising-website-ai-crawlers-guide/) - Practical steps to make your website more accessible to AI systems. - [How AI is Shaping Your Digital Marketing Strategy](https://our-agency.co.uk/navigating-impact-ai-digital-marketing-strategy/) - How to adapt your marketing approach as AI becomes central to how people find information. - [Maximising Efficiency with AI in SEO](https://our-agency.co.uk/maximising-efficiency-ai-seo/) - Practical ways AI can streamline and improve your SEO work. - [Web Development Trends 2026](https://our-agency.co.uk/web-development-trends-2026-faq/) - Key web development trends and their impact on businesses. - [The Advantages of Building a Bespoke WordPress Website](https://our-agency.co.uk/the-advantages-of-building-a-bespoke-wordpress-website/) - Why bespoke builds outperform off-the-shelf themes and templates. - [Best Practices in Web Design: From Wireframes to Launch](https://our-agency.co.uk/best-practices-in-web-design-from-wireframes-to-launch/) - A guide to how great websites are planned, designed and built. --- ## Legal - [Privacy Policy](https://our-agency.co.uk/privacy-policy/) - [Cookies Policy](https://our-agency.co.uk/cookies-policy/)