Refresh for The Ridings

The Ridings

Who remembers the Ridings Shopping Centre opening over 30 years ago?

It was so exciting for Wakefield to have it’s very own ‘mall’, with shops like Chelsea Girl and a food hall, it all seemed very glamorous indeed. The Ridings has remained a central shopping area in the city but has competed with major retail development around the centre of Wakefield.

With a multi-million pound investment, The Ridings has recently undergone a programme of renovation, launching new retail brands and re-vamping the food and drink offer.

Even the public loos have had a facelift, Our Agency has created an attractive ‘bunny’ themed decor for the baby changing areas as well as a number of wall vinyls around the centre.

We’ve also designed the brand for The Garden, its brand new dining experience, located on the middle floor, plus an outdoor media campaign which will see ads on buses and livery around the city.

It’s been great to help re-boot one of Wakefield’s well known icons – we might celebrate with a bit of retail therapy!

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